Great post by Jared Spool on how great design should be invisible to the user.

While all these things are what the designers at Netflix work hard on every day [great IA, Ajax, social networking integration], they go unmentioned by their customers. It’s not because these aspects aren’t important. It’s because the designers have done their job really well: they’ve made them invisible.

Jared Spool on Great Designs Should Be Experienced and Not Seen (via stopdesign)