I had the chance to use the all new Campaign Monitor tool at work last week for a client project and I’ll have to say that I’m very impressed! Two of the features brought over from their previous MailBuild product, rebranding and client templates, are probably the most valuable additions.

Customize & Resell

Campaign Monitor now allows you to resell the service to clients and offer them a custom re-branded experience. You can pick from preset color themes, change the site name, add a logo, even setup custom login urls on the client’s own domain.

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Let Your Clients Send

This is my favorite feature since it helps me out dramatically with allowing clients to setup and send their own email campaigns. Simply take your existing email template, add the necessary content tags and viola, a template with specific editable regions your clients can use; and they’ll never need to see a bit of markup! The online editor is fairly straightforward and responsive. You can even drag and drop regions around the page.

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There are more new features, but I won’t go over them in detail here. Just to name a few: campaign markup rates for individual clients, automatic generation of table of contents lists and text based emails, and a newly reorganized account screen showing clients and a dashboard area containing recent drafts, reports and tests.

The only difficulty I had in setting up my first template with the new system is that it limits the item tags that you can use within repeaters: only one title, one description, and one image per item. The only way around that is to not use repeaters, then you can have as many editable areas per item as you want.

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